Sunday, February 25, 2007

Software company gets new identity

Computer Software companies have their own specific identity group. I was reading about a software company named AutoProf, that changed their identity to introduce a new security program for computers. The company wanted to accomplish two things from this change. the first was to have their users understand why the internet security would shut down programs. Also make it easy to understand what viruses do to your computer and how to fix the problem. I believe people who use computer have their own identity group. Their are different levels of this group though. Their are the people who understand everything about computers. Then there is the everyday user the just understands the basic about what their computer can do.
Below is a link that explains the company, Autprof's identity change.

http://searchwinit.techtarget.com/originalContent/0,289142,sid1_gci1048153,00.html

posted by Maverick2 at 11:34 AM

2 Comments:

Blogger michelle said...

I would agree that computer users belong to their own identity group. I would also agree that there are divisions among computer users as well. I wonder if there is a connection between this particular identity group and other groups that people identify with?

5:33 AM  
Blogger Unknown said...

I also agree that computer users are their own identity group. I have a degree in computer programming, which has its own little society with its own language, etc.
There are further divisions. computer programmers are quite different than the technical support people. When I went to school for programming, I didn't even talk to those tech support guys. They were the social ones.
I would also like to mention that in a class of over 100 students, I was the only women graduating in the programming concentration. The identity group is very specific - and not even I fit in.
I can't tell you how many interviewers were shocked to see a women programmer applying for a job.

12:26 PM  

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