Minute Maid on the Web

I looked at the Minute Maid brand website, actually a Coca-Cola company. The juice company does aim to appeal to its audience's cultural diversity on its webpage. There is an option for spanish-speaking viewers to see the entire site in spanish. Also, you can view Minute Maid's newest advertisements on the site. The commercials try to express diversity by showing people of different nationalities. Also, in the "In Spanish" section, the same commercials can be seen with the audio in spanish. Other than that, there is really not much more they could do, as most of the site is made up of images of fruit and Minute Maid juice! As a part of such a large company, (Coca-Cola) with a market that spans the globe, it is not surprising that its smaller counterparts employ some degree of cultural diversity in its communications. You can check out the site at http://www.minutemaid.com