Something Orange Obox

I watched a commercial on YouTube.com for something orange obox? I really was not sure what they were advertising but I thought the commercial was funny. It was a guy a girl mocking eachother on a subway. Everyone starts staring at them as they flirt. One thing I found interesting about it was that the song playing in the backround a famous American song called Rockstar and it was in English, however, at the end of the commercial the ad was written in another language and the voice-over man spoke in the language. I can not think of many commercials that I have seen in America that have songs in another language playing?
http://www.youtube.com/watch?v=f2dd_IKZzwc