Coca-Cola.Com
The Coca-Cola company is a world wide company. They want all their customers to understand what they are about. I went on their website and found a link to the Coke Show. This is a web based video contest that ensures a prize to the winner. Coke wants you to get involved with their product. Not only do they want you to drink it, they are also willing to dish out money to anyone who can come up with a good idea for their next commercial. Below is a link to their website and who knows maybe if anyone from this class post a movie and wins you'll let me in on a lil bit of the profits hahaha
http://www.coca-cola.com/index-d.html
http://www.coca-cola.com/index-d.html
posted by Maverick2 at 11:11 AM
1 Comments:
The Coca-Cola website is a good example of a company being culturally sensitive and aware of market diversity. I liked the fact that the site could be viewed in so many different languages. The company really does have a HUGE market! It's interesting though, because for such a long time coke was marketed, and still is to a certain extent, as the ultimate "American" product.
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