Ninendo Wii

I looked at Nintendo. They have a list of options for selecting different languages, and international website locations including Spain, France, Portugal, Germany, Japan, etc. They do not simply translate the web content into another language, each link is a portal to a new window with it's own unique page design.

The images and pictures are strictly game and equipment based, there is minimal reflection of racial diversity. It certainly serves the purpose of the campaign, the launching of Wii.

Nintendo's response to diversity in their audience is to offer a wide range of offerings for different languages.