New Mexico and how they are branding

Link: http://www.newmexico.gov/

On the website for NewMexico it has a picture of their Governor, Bill Richardson, with a quote that staes what he is all about. The quotes states,"Commitment, hard work, efficiency, accountability: these are the elements in my approach to governing, and my strategy for success." Also included on this website is links to certain aspects of life in NewMexico. They have links to the governor's website, employment, education, and also online services. This website is very user friendly. I like the way it is setup with the bright colors and the governor right on the opening link.

The branding used is right in the quote by their own governor. He is an honest man, and with hard work by all parties NewMexico is a great place to live.